The main reason people start is business is to build an income. Whether it be, selling a product or providing a service, it’s all about sales. In 95% of the cases, websites are being used to create sales. A website is the front door of your online existence. Here we are giving 3 essential tips to boost your (and your websites) sales skills.
Creating a successful company is an art, and there are always ways to become a better business owner. Leading a company is about reading people, understanding their needs and solving problems.
1: Build your Personal Brand
In today’s world, technology is king. This creates a great opportunities for entrepreneurs.
As a company, you should pick one MAIN social media channel that relates well to your industry, whether it be Facebook, Instagram, Twitter, LinkedIn, a podcast, blog or another platform, and focus on building your brand as an expert in the space.
Let this channel interact with your website, make sure that you ALWAYS stay “on-brand”
For example, if you are a medical device salesperson, share relevant articles about the industry. Host a podcast interviewing doctors and hospital board members about the healthcare industry. If you aren’t an expert yourself, become an expert by interviewing those who already are. The internet makes it possible for ordinary people to become extraordinary.
Do what you can to become a recognized name and influencer in your industry. If nothing else, it will make it much easier to get in front of potential prospects.
2: Get into the Right Mindset
Let’s face it, sometimes salespeople get a bad rap. We’ve all had the bad experience of feeling pressured by a salesperson to buy something that we don’t want or need. Think about the kiosk people at the mall. I always try to avoid eye contact with them. Thinking of sales as pressuring people, doing all the talking and wearing a cheesy blue polyester suit paints a pretty negative picture. But that’s not what sales truly is.
Effective business owner’s help potential clients uncover problems, problems they might not of even knew that they had, and provide solutions that make their customers’ lives easier.
As a business owner, you’re helping people.
If you find yourself getting frustrated or discouraged, take a moment to adjust your mindset on what you’re doing, and how you’re truly helping people.
After this, start writing and/or creating a pitch.
3: Be Resilient
A business owner’s life can feel like a roller coaster ride. When you’re up, you’re up – you have butterflies in your stomach and are on top of the world. And when you’re going through a dry spell, it might feel like you’re crashing headfirst toward the earth with a chance of vomiting. Every business owner has his or her ups and downs.
It’s what you do during the down times that truly makes a difference.
When you’re having a rough week or month, or even year, take a moment to think about your strategy. Invest in sales books, tapes or seminars and learn new strategies. Any moment is a chance to learn. And any form of education that you can add to your tool belt will help you get better, and hopefully reduce the low time in the future.